Buyer-led assortment

Browse Chens by Retail Category

Start with the department or category you manage, then continue into the Product Finder to narrow the assortment by product, brand, shelf placement or specialty need.

Core retail departments

Enter through your primary shelf set

Choose the department that best matches your shelf set, then narrow the assortment to the products most relevant to your category.

Beverages

Drinks for mainstream, convenience and specialty sets

Carbonated beverages, soda water, energy drinks, juice and juice drinks, tea and coffee drinks, hydration and specialty beverage formats.

Dry Grocery / Pantry

Pantry staples and meal-building categories

Rice and grains, noodles and pasta, sauces and condiments, cooking ingredients, canned and jarred foods, spreads, breakfast and meal solutions.

Household / Non-Food

Household, cleaning and general merchandise

Cleaning and maintenance, kitchenware, disposable and foodservice supplies, air care, laundry, dish care and related non-food categories.

Additional buyer routes

Explore beyond the primary department

Many products can support more than one retail opportunity. Explore international, foodservice, value, certification and distribution-specific routes in addition to the primary shelf category.

Start broad, then narrow

Move from category opportunity to exact SKU

Use the category routes above to identify relevant opportunities, then move into the Product Finder for exact SKUs, UPCs, case packs, shelf placement and available buyer materials.